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Saturday, October 11, 2008
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Happy Valentine's Day )
 Thank You Esther Howland February 2005 
This Month..
  • Trends
  • Counter Trends
  • Beading Scam
  • Hearts for Valentine's Day
  • What's New
  • The Specials for February
  • Coupon Code - FEB2005
  • Esther Howland

  • Dear Jerry,

    February was the last month to be added to the calendar, since the Romans originally considered winter a monthless period. February was named for the Roman god Februus, the god of purification

    Trends

    The first decade of the new millennium is half over, and some of the shine and polish has worn off. The same goes for fashion colors, you can finally put away that shiny neon-metallic stuff, we are now into retro styles and pastel colors.

    The Dominate colors for 2005 will be Aqua Blues and Grassy Greens. Every Fashion Designer and Forecaster agrees on this. A very large color influence is last year's Stepford Wives (2004), for some reason the pastels, and fashion accessories from that movie are showing up everywhere. Be sure to keep an eye out for the Palm Beach Pastels (bright green, icy blue, yellow, lavender and pink)

    There seems to be an inverse relationship between what is going on in current events and which direction our fashions move in. I guess with the current state of the world it is no surprise that designers and consumers are looking less towards the future and focusing more on the past.

    This year no one-decade is hot. Designers are looking at the Roaring 20's, the 1950's, the Hippie fashions of the 60's and 70's and believe it or not revising some of the 1980's Material Girl looks.

    The Movie

    Counter Trends
    Fragments: the breakdown of perfection.

    Expect to see a little bit of Grunge fashion return; I'm not talking about Nirvana. Look for traditional items worn in non-traditional ways.

    Take the brooch for example, you are starting to see your Grandma's brooch worn in clusters, or in the hair, it may be pined to a sleeve or even at the hemline.

    This type of unorthodox fashion statement breaks that head-to-toe vogue look. It is a little bit grunge, and material girl. And it is very much a personal fashion statement.

    Beading Scam
    Unique Gems, has fleeced tens of millions of dollars from South Floridians, it was a work-at-home Ponzi scheme that used the famed astrologer Walter Mercado as a pitchman. It promised big rewards to those willing to plunk down thousands for kits to assemble beaded necklaces.

    Founded in 1995, Unique Gems promoted its get-rich-quick schemes at lavish parties and milked a photo of company officials with President Clinton -- a picture taken after the firm had made an $85,000 campaign contribution that was later returned.

    Some of those investors later said they had taken out second mortgages on their homes, run up huge credit-card bills and borrowed from friends and family to purchase the kits. It was shut down in 1997 by state authorities who dubbed it a classic Ponzi scheme in which earlier investors were paid off by later ones.

    Read More About This »

    Hearts for Valentine's Day
    Swarovski: 6202 Hearts are back in stock and marked down for Valentine's Day.

    All hearts are on sale for February

    See Our Selection of Hearts »

    What's New
    We've updated our selection of Swarovski: 5500 - 10½x7mm Teardrops. We have many new colors, and soon we will be adding larger sizes.

    We also have just gotten in a large selection of Fresh Water Pearls; I hope to have these added to the site the first or second week of February.

    Whats New... »

    The Specials for February
    The most common Birthstone for February is Amethyst.

    All Amethyst and Hearts are 5% off for this month.

    Find Out More.. »

    Coupon Code - FEB2005
    The coupon code for February, which is good for 5% off on all purchases is
    FEB2005

    Esther Howland
    How One Woman almost single-handedly started the Valentine's Day Card Business

    It is astounding that this one woman could have had such a long-lasting impact upon the millions of Valentines sent yearly in this nation. This is the story of one imaginative, whose flair, thoughts, devotion, and determination created the modern Valentines day card industry, and whom the Greeting Card Association has honored with the creation of the annual Esther Howland Award.

    Go Esther!!! »

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