Cause-Related and Social marketing is a form of sponsorship. Cause related marketing gained notoriety in the early 1980’s when American Express raised money for the restoration of the statue of liberty. American Express donated a penny to the cause each time its credit card was used. As a result, American Express saw an increase in the usage of their credit cards, and in their membership numbers.

Companies gain an image of social conscientious ness, and build a trust base with consumers. Recent surveys completed in the UK indicate that 81% of consumers polled agree that when price and quality are equal, they are more likely to buy a product associated with a cause, 86% of consumers agree that they have a more positive image of the company if they see it doing something positive

Cause and Social Marketing is a good way to help the local community. However, before you get started make sure that there is a Quid Pro Quo.
Remember that what you do is business; make sure that you get something out of it. In addition, research any group that you get involved with, make sure that their goals and morals line up with yours.