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Monday, September 08, 2008
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  Marketing Weapons -- Gift certificates

Gift certificates can boost sales; these really take the pressure off men trying to buy jewelry.

Create your gift certificates using nice software make it fancy looking. Include a brochure with it, and present it in a nice box or envelope

I Own a Jewelry Shop and Still I Can’t Buy Jewelry For My Wife
I am a man and let me clue you in on something.
Men are terrible at picking out jewelry as gifts.

Even though I sell all the components to make jewelry and look at jewelry everyday, I still cannot buy it as a gift. The only way I can buy jewelry is if my wife points to a specific piece and says, "I want that".

One of the things that you could do is encourage prom dates (boys) to prepay for jewelry, and then let their dates (the girl) select what they want. The boy gets good date points and the girls get something she likes.

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